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Why investing in great packing important?

Humans are visual creatures by nature. Tell me, how many times you stopped to check a pretty  product? If you had to choose between two products, which would you choose? We look at something and if we like what we are looking at, there is a great probability of us being attracted towards it. What differentiates a bad company from a good company is the fact that the latter knows how to attract customers’ attention with the help of packaging design. While an interesting and eye-catching logo does play a big part in marketing a product, nothing comes as close as the effects a visually appealing and striking design has on prospective customers. While we should try our best to not judge things by appearance, the truth is, we care a lot about first impressions and in a world like this, the way a product’s packaging looks matters just as much as the product itself, because no matter how good your product is, poor packaging design is going to drag sales down. The packaging is the art of covering and protecting your product.

Customers are drawn, more than anything, to products that look good. Packing is the key factor in making sure that once it is placed anywhere, it will be sold. In all this goes a lot of thinking behind it and has a lot of science involved in it too- from the shape of the package to the materials used without forgetting of course its functionality. There are a lot of things which you have to take into consideration when you make a package, along with aesthetics it has to fulfill its function of protecting the product too.

When you come to Wargstech wanting to create your packing, we look into the nuances of it, from each and every line to a curve, from inside to outside, no part is left untouched or overlooked. We Don’t brush off the small details in your packaging.

The packaging is a tool, a tool to give a strong impression and attract users, for creating a strong brand identity, and to communicate with consumers. But to create an impressive and attractive packing you yourself should know some things clearly. What product are you selling? Who is going to buy the product? What do you want to stand for and convey? Why do I need this product? How will it improve the quality of my life? And in case you are having trouble with figuring this out, reach us at Wargstech, we will help you with everything and leave the hard work to us.

From tapping into consumer subconscious to value-added functionality, packaging design can be a powerful marketing tool. You may not realize but we as consumers take around 5-7 seconds to make a purchase decision in-store. Design your package in a way that it can be upgraded or adjusted in case you want to add variations to your products. Make it versatile enough that it can be modified with very little alterations.

In the end, it all starts with how much you want to do for your product.

“The packaging has to really sell the product today because kids can go out and buy a CD and then 10 kids can burn them. So, you have to really be on your toes.”

– Jerry Only

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